FIELD NOTES

Writing from the work.

Practical notes on automation, AI systems, internal apps and the decisions behind software that people actually use.

Selected articles

Useful ideas, tested in practice.

Automation

What an AI Automation Agency Actually Does (And What to Ask Before You Hire One)

The category is two years old and already full of people selling the same three workflows at consulting prices. Here's what the work really involves, where it fails, and the questions that separate a partner from a demo.

Read article
Process

Do You Need a Customer Portal? What It Costs, What It Saves, and When Not to Build One

A client portal removes the status-update loop between you and your customers. Here is how to work out whether it pays for itself, what belongs in version one, and the three reasons portals fail after launch.

Read article
AI systems

What Is an AI Agent? A Business Definition — and Why 89% of Pilots Never Ship

A plain definition of an AI agent, the four levels of autonomy worth distinguishing, and an honest look at why most enterprise agent pilots die before production. Written for the person who has to approve the budget.

Read article
AI systems

What Is an MCP Server? A Business Guide to the Model Context Protocol

An MCP server is the layer that lets an AI assistant reach your actual systems. What it contains, what it costs, where it goes wrong, and how to decide whether your company needs one — from a team running four of them.

Read article
Process

Find the Ten Hours: A Process Audit You Can Run Without Us

The whole method we use to find where a company is losing time, written out so you can run it yourself on a Thursday afternoon. No tools to buy, no consultant required.

Read article
AI

Claude Opus 5: The Frontier Just Got Affordable

Anthropic's new flagship doubles frontier performance while cutting costs — what it means for anyone building agentic products.

Read article
Product philosophy

Why We Build Custom Apps Instead of Buying More SaaS

Stacking another subscription rarely fixes the actual workflow problem. Here's when a small custom app beats adding one more SaaS tool to the pile.

Read article
Automation

The n8n Workflow That Saves Our Clients 10 Hours a Week

One repeated pattern shows up again and again in client inquiries: information trapped in one tool, needed in three others. Here's the workflow we build to fix it.

Read article
AI systems

AI Agents Are Ready for Your Internal Tools Sooner Than You Think

Computer-use AI agents can already operate real, undocumented internal software. That changes what "automatable" means for legacy tools and admin panels.

Read article
Process

How We Scope a Project in the First Meeting

No pitch deck, no generic discovery questionnaire. Here's what actually happens on the first call before we quote a fixed price.

Read article
Process

The One Metric We Actually Track for Client Projects

Not velocity, not story points, not hours logged. One number tells us more about whether a project is going well than everything else combined.

Read article